assure

Meanings

• verb

  give confidence or reassurance; make certain of something

• verb

  provide with a guarantee or promise

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Pronunciation

1. /əˈʃɝ/
   
   
   
   Source: "https://commons.wikimedia.org/w/index.php?curid=1749709"

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Rhymes

Words rhyming with assure
allure , endure , ensure , flure , glueure , imparellure , insecure , lure , mature , nature , pareilure , persecure , perequre , quasure , recurre , secure , squire , surer , ture

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Homonyms

Words having the same spelling or pronunciation but different meanings and origins

1. assure (fr) : to make certain, to guarantee
   

2. assure (it) : to provide with health insurance
   

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Homophones

Words having the same pronunciation but different meanings, origins, or spelling,

1. asure
   

2. asor
   

3. ossure
   

4. osure
   

5. oursure
   

6. assuredly
   

7. ensure
   

8. insure
   

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Variants

List of all variants of assure that leads to same result
assure , assured , assures , assuring , assure oneself , (as) sure as I'm standing here , as sure as i'm standing here , sure as i'm standing here

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Forms

Different forms of the word (e.g., verb conjugations, plural forms, comparative/superlative forms for adjectives).

assures, assuring, assured

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Etymology

origin and the way in which meanings have changed throughout history.

From Old French asurer, from assurer 'to make secure', from asse 'safe' + surer 'to make secure'.

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Trivia

Any details, considerations, events or pieces of information regarding the word

1. Assure is a homophone of 'assure' in French.

2. Assurance is the French word for insurance.

3. In mathematics, a sure thing is a bet that is guaranteed to win.

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Related Concepts

informations on related concepts or terms closely associated with the word. Discuss semantic fields or domains that the word belongs to

1. reassurance: A feeling of confidence or peace of mind that arises from being certain that something unpleasant will not happen.

2. guarantee: A promise or pledge, usually in writing, that one party will perform or fulfill a particular obligation or duty.

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Culture

Any cultural, historical, or symbolic significance of the word. Explore how the word has been used in literature, art, music, or other forms of expression.

Assure has been used extensively in literature and art to depict the idea of providing comfort, security, and confidence. In Shakespeare's play 'Othello', the character Iago manipulates Othello's jealousy to make him believe his wife Desdemona is unfaithful, ultimately leading to tragic consequences. However, at the end of the play, Othello is assured of Desdemona's innocence by her father, but it's too late.

How to Memorize "assure"

1. visualize
   

   - Imagine a person giving a thumbs up sign, which represents confidence and reassurance.

2. associate
   

   - Associate the word 'assure' with the word 'comfort'.

3. mnemonics
   

   - Create a mnemonic phrase like 'Assure me, I'll ensure you'.

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